We live in a world where consumers are bombarded with advertising. As a result, people are becoming blind to these messages. In a past blog, we mentioned that the frequency needed to breakthrough to an advertiser is no longer…
SEM, search engine marketing, is a crucial tool to advertising your business online. According to Google experts, 87% of smartphone owners use search engines like Google for information in a time of need. Finding a business via search can…
As a media buying agency, understanding how to reach each generation is a constant topic of conversation. It doesn’t matter what angle, perspective, tactic, strategy or vertical – the growing question is always how to reach the younger generations…
Explore has been the proud agency of record for the Denver Home Show for the last three years. This weekend (March 22-24), join us at the National Western Complex for the 2019 Denver Home Show presented by Floor &…
Our beloved Associate Media Director, Becky Swepston, is getting married at the end or March. Today she shares how her media planning and buying skills have helped her to plan her upcoming wedding! After working in media planning and…
For the past eight years, Explore Communications has worked with the Denver Museum of Nature & Science, helping them to promote their traveling exhibitions. On March 1, 2019, DMNS opened its newest exhibition, Leonardo da Vinci: 500 Years of…
Last week, Brett wrote a blog about the importance of humility in the workplace. One of my favorite quotes from an article by Gwen Moran in Fast Company states, “Being humble doesn’t mean being a chump. Use humility to…
A perk (or problem) of being in the media planning and buying business is all the goodies our sales reps bring into the office. Halloween, Christmas and Valentine’s Day are particularly awesome (and horrible – to the waist line)….
It’s fun to see how companies in vertical industries such as Real Estate look at advertising. Take a look at what TJCRealEstate focuses on for their own marketing efforts per their guest blog written by Sondra Lockett-Cameron. How many times…
There’s a lot of discussion in the media industry and among advertisers about how many times you really need to reach someone before they actually notice your advertising. In the crazy, cluttered digital world that we live in some people…