A media shop that calls itself unconventional? Hmmm…that sounds dangerous. What about the tried and true methods: media and matrices? What about facts, figures, and formulas? What about ROI? Well, if “unconventional” means throwing all of that out the window, then no, we’re not unconventional. But if it means thinking in and outside the spreadsheet to find the best and most impactful ways of reaching your audience, then yes, we’re partying like it’s 1999 (miss you, Prince).
We believe media should be as creative as the creative itself. We defy traditional media models for audience delivery by considering timing, impact, and relevance as much as we do impressions, costs, and reach/frequency.