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Category: Advertising

Trending on TikTok

    TikTok is a short-form mobile video platform that provides content creators a chance to reach a large community. Using TikTok’s ad manager, brands can gain access to TikTok’s diverse, global audience. TikTok generated an estimated $1.9 billion revenue…

Airport Advertising

Why can it be so beneficial to place your brand in the center of travel?? Airport advertising drives brand awareness, consideration, and intent among air travelers! If you aren’t convinced, check out these statistics: 88% notice advertisements in the airport…

Sarah Smith Our Intern

Sarah Smith, Intern Extraordinaire   COVID really ruined a lot of great things for me the past year or so. As a college junior and vice president of my University’s Ad Club I struggled getting students to attend virtual meetings…

March Madness

  I’ve watched enough of the NCAA men’s tournament over the past four days that I don’t need to ask Kantar who the big spenders are on TV advertising during March Madness. Some I like, some I don’t. Most importantly,…

Jeepers, Jeep.

  Hey Coloradoans; can you imagine this? Rudy Giuliani drives his Subaru up to New Terrain Brewing Company in Golden and he saunters in wearing hiking shoes, Levi’s and a ski vest covering his flannel shirt. He takes off his…

Nickelodeon Valuable Player

  Last year’s SuperBowl happened a month or so before the United States got serious about COVID. Little did we know that would be the last major sports championship in the world as we formerly knew it. No more huge…

Let’s Flip Uncertainty

  When did uncertainty become such a dirty word? The pandemic certainly exasperated xenophobes around the globe, especially with every advertiser leading TV commercials with, “In these times of uncertainty…” But the negative connotations associated with uncertainty have been around…

Some Thanksgiving Thoughts

  When you think of Thanksgiving, you think of a homecooked meal comprised of turkey, cranberry, stuffing, and Grandma’s famous mashed potatoes. You think of the smell of pumpkin pie creeping out of the oven and into the living room…

How Young Voters are Changing the Political and Advertising Game

  2020 has been a whirlwind to say the very least. Racial injustice, a pandemic that swept the globe, climate change, detrimental natural disasters, and economic uncertainty are fueling voters and their decision-making processes for the upcoming election. In general,…

Advertising During COVID Works Waaaaaaaaaay Too Well

  The Emmys are this Sunday (9/20) on ABC. Rolling Stone gives a nice summary of what to expect right here. HBO and the streaming services have been pulling awards away from the traditional networks for years now. This year…

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