We are excited to have added Tatumn Mika to the Explore team. Welcome Tatumn!!!

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Category: Advertising

How Young Voters are Changing the Political and Advertising Game

  2020 has been a whirlwind to say the very least. Racial injustice, a pandemic that swept the globe, climate change, detrimental natural disasters, and economic uncertainty are fueling voters and their decision-making processes for the upcoming election. In general,…

Advertising During COVID Works Waaaaaaaaaay Too Well

  The Emmys are this Sunday (9/20) on ABC. Rolling Stone gives a nice summary of what to expect right here. HBO and the streaming services have been pulling awards away from the traditional networks for years now. This year…

Squirrel! Something Shiny!

  The goal of this blog post is to hold your attention all the way to the end. If we were talking, I’d be battling the current average human attention span of eight seconds. For context, the average attention span…

Why Your Brand Should Be Using Paid Search

  Paid Search is a great advertising tool to get your brand noticed. At Explore Communications, we manage Paid Search campaigns for many of our clients. Throughout managing these, we have seen success and more brand recognition be brought to…

Don’t Let Your Brand Fall Off the Radar

While it is understandable to be cautious right now, brands should be careful about going too quiet during these unprecedented times of a worldwide pandemic and social unrest.  While the last several months have certainly changed how we see everything,…

Working from Home Plan

Just about two years ago I wrote a post called the “Parenting Plan”. It described parenting in “media terms” – what are our goals, strategies, and tactics for raising two small children. Since then, our world, not to mention the…

Zoom

  It’s weird what earliest childhood experiences stick as memories versus the ones that disappear forever, going uncredited over time like a tree falling in an empty forest. For some reason, I can remember being in the car with my…

Advertising That is Trying to Relate and Help

  In response to the COVID19 outbreak, brands across the globe are shifting their messaging and changing the way they interact with their customers. According to new data, one-third of advertisers have cancelled at least one campaign before it started…

That’s Not in Our Handbook

  I recently updated our company handbook and built a new deck we call the Explore Communications Manifesto that covers everything from why we do what we do to how best to communicate in the office. I have stuff in…

Advertising Myths

  As media planners, from time to time we will find that someone’s personal consumption (or lack thereof) of a specific media tactic will shape their perception about the potential success of that tactic (i.e. I don’t watch the History…