Category: Advertising
Check out the fresh, new 2022 search advertising benchmarks for every industry! These benchmarks are simply measurements that are used to compare campaign results against those of your competitors and industry. It is a great point of reference to see…
Check out this great shot of a commuter rail wrap we purchased for Premier Members Credit Union to promote the grand opening of a new brand in Thornton! Here at Explore, we love transit advertising – it is the perfect…
For those that don’t know, Waze is this great navigation app that gives you the inside scoop on all things traffic! It is a community-driven navigation app that allows users – drivers and riders – to update information as they…
TikTok is a short-form mobile video platform that provides content creators a chance to reach a large community. Using TikTok’s ad manager, brands can gain access to TikTok’s diverse, global audience. TikTok generated an estimated $1.9 billion revenue…
Why can it be so beneficial to place your brand in the center of travel?? Airport advertising drives brand awareness, consideration, and intent among air travelers! If you aren’t convinced, check out these statistics: 88% notice advertisements in the airport…
Sarah Smith, Intern Extraordinaire COVID really ruined a lot of great things for me the past year or so. As a college junior and vice president of my University’s Ad Club I struggled getting students to attend virtual meetings…
I’ve watched enough of the NCAA men’s tournament over the past four days that I don’t need to ask Kantar who the big spenders are on TV advertising during March Madness. Some I like, some I don’t. Most importantly,…
Hey Coloradoans; can you imagine this? Rudy Giuliani drives his Subaru up to New Terrain Brewing Company in Golden and he saunters in wearing hiking shoes, Levi’s and a ski vest covering his flannel shirt. He takes off his…
Last year’s SuperBowl happened a month or so before the United States got serious about COVID. Little did we know that would be the last major sports championship in the world as we formerly knew it. No more huge…
When did uncertainty become such a dirty word? The pandemic certainly exasperated xenophobes around the globe, especially with every advertiser leading TV commercials with, “In these times of uncertainty…” But the negative connotations associated with uncertainty have been around…