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Category: Advertising

That’s Not in Our Handbook

  I recently updated our company handbook and built a new deck we call the Explore Communications Manifesto that covers everything from why we do what we do to how best to communicate in the office. I have stuff in…

Advertising Myths

  As media planners, from time to time we will find that someone’s personal consumption (or lack thereof) of a specific media tactic will shape their perception about the potential success of that tactic (i.e. I don’t watch the History…

Welcome Emily!!

  While the Fall colors are changing and we are officially saying good-bye to summer, Explore has been changing too! Last week we welcomed our newest staff member, Emily Blomquist! Emily is our new Media Coordinator and will be helping…

Influencer Marketing 101

  Sometimes you need someone to explain it plain and simple… what is an influencer and what do they have to do with marketing? Influencer marketing is a relatively new marketing strategy that feels more organic and less intrusive than…

What You Missed in the Ad World This Summer

  It’s Summertime. Which means temperatures are rising and your time spent inside, buried in your phone is dropping. You’ve got mountains to climb, beaches to tan on, hamburgers to grill, and cold beers to open; we get it. You’ve…

Exploring Canton at the Key Executive Conference

  The Hyatt Regency Aurora-Denver has been one of Explore’s clients for the past two years. During that time, we have implemented robust campaigns of traditional media and digital media targeting meeting and event planners. We are proud to partner…

Monarch Mountain’s 80th Anniversary

  Monarch Mountain and the City of Salida is celebrating 80 years of winter recreation! Salida is Monarch Mountain’s hometown community and in recognition of this monumental milestone an orange monarch butterfly will temporarily be included in the nighttime light…

Media as Creative as Creative Itself

  It is no secret that culture is a bit part of what differentiates Explore Communications from other agencies. A large component of our culture stems for our core beliefs around media planning and buying. One philosophy that you will…

Mollie’s Question

  We had Mollie’s one-year review, just a couple weeks after her actual anniversary which is quite outstanding timing for us! I may or may not have forgotten about Mindy’s ten-year anniversary a few years ago so uh, one-year reviews…

Prime Time is King

  In New York City two weeks ago, the Upfronts Festival took place. At this extravagant event, the biggest television networks showcased celebrities starring in their major Fall TV lineups, enticing advertisers to lock down prime ad time. This kick…