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Category: Advertising

What You Missed in the Ad World This Summer

  It’s Summertime. Which means temperatures are rising and your time spent inside, buried in your phone is dropping. You’ve got mountains to climb, beaches to tan on, hamburgers to grill, and cold beers to open; we get it. You’ve…

Exploring Canton at the Key Executive Conference

  The Hyatt Regency Aurora-Denver has been one of Explore’s clients for the past two years. During that time, we have implemented robust campaigns of traditional media and digital media targeting meeting and event planners. We are proud to partner…

Monarch Mountain’s 80th Anniversary

  Monarch Mountain and the City of Salida is celebrating 80 years of winter recreation! Salida is Monarch Mountain’s hometown community and in recognition of this monumental milestone an orange monarch butterfly will temporarily be included in the nighttime light…

Media as Creative as Creative Itself

  It is no secret that culture is a bit part of what differentiates Explore Communications from other agencies. A large component of our culture stems for our core beliefs around media planning and buying. One philosophy that you will…

Mollie’s Question

  We had Mollie’s one-year review, just a couple weeks after her actual anniversary which is quite outstanding timing for us! I may or may not have forgotten about Mindy’s ten-year anniversary a few years ago so uh, one-year reviews…

Prime Time is King

  In New York City two weeks ago, the Upfronts Festival took place. At this extravagant event, the biggest television networks showcased celebrities starring in their major Fall TV lineups, enticing advertisers to lock down prime ad time. This kick…

FOMO is the New Black

  Explore regularly talks about breaking through the clutter with advertising and our media planning. It is a constant challenge that we face and is not an easy battle. Recently while attending a marketing meeting for Downtown Boulder, a board…

Any Press is Good Press

  In the fourth episode of the eighth (and final) season of Game of Thrones, fans were very upset to see that a modern-day coffee cup had gone unnoticed by show producers and ended up in the middle of Winterfell. …

Simple Steps. Better Air.

  Explore Communications has been the media agency for the Regional Air Quality Council supporting the Simple Steps, Better Air initiative since 2016. The goal of the campaign is to create awareness of the ozone pollution in Colorado and encourage…

The Secret Super Power of Outdoor Advertising

  When it comes to marketing, brands always want to reach as many people as they can within their target audience; and it makes sense right? Cast a wider night and catch more fish, reach for the low hanging fruit…