303.393.0567

Category: Advertising

Monarch Mountain’s 80th Anniversary

  Monarch Mountain and the City of Salida is celebrating 80 years of winter recreation! Salida is Monarch Mountain’s hometown community and in recognition of this monumental milestone an orange monarch butterfly will temporarily be included in the nighttime light…

Media as Creative as Creative Itself

  It is no secret that culture is a bit part of what differentiates Explore Communications from other agencies. A large component of our culture stems for our core beliefs around media planning and buying. One philosophy that you will…

Mollie’s Question

  We had Mollie’s one-year review, just a couple weeks after her actual anniversary which is quite outstanding timing for us! I may or may not have forgotten about Mindy’s ten-year anniversary a few years ago so uh, one-year reviews…

Prime Time is King

  In New York City two weeks ago, the Upfronts Festival took place. At this extravagant event, the biggest television networks showcased celebrities starring in their major Fall TV lineups, enticing advertisers to lock down prime ad time. This kick…

FOMO is the New Black

  Explore regularly talks about breaking through the clutter with advertising and our media planning. It is a constant challenge that we face and is not an easy battle. Recently while attending a marketing meeting for Downtown Boulder, a board…

Any Press is Good Press

  In the fourth episode of the eighth (and final) season of Game of Thrones, fans were very upset to see that a modern-day coffee cup had gone unnoticed by show producers and ended up in the middle of Winterfell. …

Simple Steps. Better Air.

  Explore Communications has been the media agency for the Regional Air Quality Council supporting the Simple Steps, Better Air initiative since 2016. The goal of the campaign is to create awareness of the ozone pollution in Colorado and encourage…

The Secret Super Power of Outdoor Advertising

  When it comes to marketing, brands always want to reach as many people as they can within their target audience; and it makes sense right? Cast a wider night and catch more fish, reach for the low hanging fruit…

Bring Back the Jingles

  I was in Chicago earlier this week with Mindy (our President and Media Director) for a client meeting. I love traveling, whether work or play, but when it is for work, I always try to add a day, no…

Ahoy Media!

  We live in a world where consumers are bombarded with advertising. As a result, people are becoming blind to these messages. In a past blog, we mentioned that the frequency needed to breakthrough to an advertiser is no longer…