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Category: Advertising

Sarah Smith Our Intern

Sarah Smith, Intern Extraordinaire   COVID really ruined a lot of great things for me the past year or so. As a college junior and vice president of my University’s Ad Club I struggled getting students to attend virtual meetings…

March Madness

  I’ve watched enough of the NCAA men’s tournament over the past four days that I don’t need to ask Kantar who the big spenders are on TV advertising during March Madness. Some I like, some I don’t. Most importantly,…

Jeepers, Jeep.

  Hey Coloradoans; can you imagine this? Rudy Giuliani drives his Subaru up to New Terrain Brewing Company in Golden and he saunters in wearing hiking shoes, Levi’s and a ski vest covering his flannel shirt. He takes off his…

Nickelodeon Valuable Player

  Last year’s SuperBowl happened a month or so before the United States got serious about COVID. Little did we know that would be the last major sports championship in the world as we formerly knew it. No more huge…

Let’s Flip Uncertainty

  When did uncertainty become such a dirty word? The pandemic certainly exasperated xenophobes around the globe, especially with every advertiser leading TV commercials with, “In these times of uncertainty…” But the negative connotations associated with uncertainty have been around…

Some Thanksgiving Thoughts

  When you think of Thanksgiving, you think of a homecooked meal comprised of turkey, cranberry, stuffing, and Grandma’s famous mashed potatoes. You think of the smell of pumpkin pie creeping out of the oven and into the living room…

How Young Voters are Changing the Political and Advertising Game

  2020 has been a whirlwind to say the very least. Racial injustice, a pandemic that swept the globe, climate change, detrimental natural disasters, and economic uncertainty are fueling voters and their decision-making processes for the upcoming election. In general,…

Advertising During COVID Works Waaaaaaaaaay Too Well

  The Emmys are this Sunday (9/20) on ABC. Rolling Stone gives a nice summary of what to expect right here. HBO and the streaming services have been pulling awards away from the traditional networks for years now. This year…

Squirrel! Something Shiny!

  The goal of this blog post is to hold your attention all the way to the end. If we were talking, I’d be battling the current average human attention span of eight seconds. For context, the average attention span…

Why Your Brand Should Be Using Paid Search

  Paid Search is a great advertising tool to get your brand noticed. At Explore Communications, we manage Paid Search campaigns for many of our clients. Throughout managing these, we have seen success and more brand recognition be brought to…

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