We are so happy to welcome Nicole Martinez to the Explore team!!!

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Category: Advertising

Let’s Flip Uncertainty

  When did uncertainty become such a dirty word? The pandemic certainly exasperated xenophobes around the globe, especially with every advertiser leading TV commercials with, “In these times of uncertainty…” But the negative connotations associated with uncertainty have been around…

Some Thanksgiving Thoughts

  When you think of Thanksgiving, you think of a homecooked meal comprised of turkey, cranberry, stuffing, and Grandma’s famous mashed potatoes. You think of the smell of pumpkin pie creeping out of the oven and into the living room…

How Young Voters are Changing the Political and Advertising Game

  2020 has been a whirlwind to say the very least. Racial injustice, a pandemic that swept the globe, climate change, detrimental natural disasters, and economic uncertainty are fueling voters and their decision-making processes for the upcoming election. In general,…

Advertising During COVID Works Waaaaaaaaaay Too Well

  The Emmys are this Sunday (9/20) on ABC. Rolling Stone gives a nice summary of what to expect right here. HBO and the streaming services have been pulling awards away from the traditional networks for years now. This year…

Squirrel! Something Shiny!

  The goal of this blog post is to hold your attention all the way to the end. If we were talking, I’d be battling the current average human attention span of eight seconds. For context, the average attention span…

Why Your Brand Should Be Using Paid Search

  Paid Search is a great advertising tool to get your brand noticed. At Explore Communications, we manage Paid Search campaigns for many of our clients. Throughout managing these, we have seen success and more brand recognition be brought to…

Don’t Let Your Brand Fall Off the Radar

While it is understandable to be cautious right now, brands should be careful about going too quiet during these unprecedented times of a worldwide pandemic and social unrest.  While the last several months have certainly changed how we see everything,…

Working from Home Plan

Just about two years ago I wrote a post called the “Parenting Plan”. It described parenting in “media terms” – what are our goals, strategies, and tactics for raising two small children. Since then, our world, not to mention the…

Zoom

  It’s weird what earliest childhood experiences stick as memories versus the ones that disappear forever, going uncredited over time like a tree falling in an empty forest. For some reason, I can remember being in the car with my…

Advertising That is Trying to Relate and Help

  In response to the COVID19 outbreak, brands across the globe are shifting their messaging and changing the way they interact with their customers. According to new data, one-third of advertisers have cancelled at least one campaign before it started…

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