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Category: Advertising

Why Your Brand Should Be Using Paid Search

  Paid Search is a great advertising tool to get your brand noticed. At Explore Communications, we manage Paid Search campaigns for many of our clients. Throughout managing these, we have seen success and more brand recognition be brought to…

Don’t Let Your Brand Fall Off the Radar

While it is understandable to be cautious right now, brands should be careful about going too quiet during these unprecedented times of a worldwide pandemic and social unrest.  While the last several months have certainly changed how we see everything,…

Working from Home Plan

Just about two years ago I wrote a post called the “Parenting Plan”. It described parenting in “media terms” – what are our goals, strategies, and tactics for raising two small children. Since then, our world, not to mention the…

Zoom

  It’s weird what earliest childhood experiences stick as memories versus the ones that disappear forever, going uncredited over time like a tree falling in an empty forest. For some reason, I can remember being in the car with my…

Advertising That is Trying to Relate and Help

  In response to the COVID19 outbreak, brands across the globe are shifting their messaging and changing the way they interact with their customers. According to new data, one-third of advertisers have cancelled at least one campaign before it started…

That’s Not in Our Handbook

  I recently updated our company handbook and built a new deck we call the Explore Communications Manifesto that covers everything from why we do what we do to how best to communicate in the office. I have stuff in…

Advertising Myths

  As media planners, from time to time we will find that someone’s personal consumption (or lack thereof) of a specific media tactic will shape their perception about the potential success of that tactic (i.e. I don’t watch the History…

Welcome Emily!!

  While the Fall colors are changing and we are officially saying good-bye to summer, Explore has been changing too! Last week we welcomed our newest staff member, Emily Blomquist! Emily is our new Media Coordinator and will be helping…

Influencer Marketing 101

  Sometimes you need someone to explain it plain and simple… what is an influencer and what do they have to do with marketing? Influencer marketing is a relatively new marketing strategy that feels more organic and less intrusive than…

What You Missed in the Ad World This Summer

  It’s Summertime. Which means temperatures are rising and your time spent inside, buried in your phone is dropping. You’ve got mountains to climb, beaches to tan on, hamburgers to grill, and cold beers to open; we get it. You’ve…