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Category: Advertising

Bring Back the Jingles

  I was in Chicago earlier this week with Mindy (our President and Media Director) for a client meeting. I love traveling, whether work or play, but when it is for work, I always try to add a day, no…

Ahoy Media!

  We live in a world where consumers are bombarded with advertising. As a result, people are becoming blind to these messages. In a past blog, we mentioned that the frequency needed to breakthrough to an advertiser is no longer…

The Importance of Search Engine Marketing

  SEM, search engine marketing, is a crucial tool to advertising your business online. According to Google experts, 87% of smartphone owners use search engines like Google for information in a time of need. Finding a business via search can…

2019 Denver Home Show

  Explore has been the proud agency of record for the Denver Home Show for the last three years.  This weekend (March 22-24), join us at the National Western Complex for the 2019 Denver Home Show presented by Floor &…

How to Media Plan Your Wedding

  Our beloved Associate Media Director, Becky Swepston, is getting married at the end or March. Today she shares how her media planning and buying skills have helped her to plan her upcoming wedding! After working in media planning and…

Leonardo da Vinci: 500 Years of Genius

  For the past eight years, Explore Communications has worked with the Denver Museum of Nature & Science, helping them to promote their traveling exhibitions. On March 1, 2019, DMNS opened its newest exhibition, Leonardo da Vinci: 500 Years of…

Advertising Drives it Home

  It’s fun to see how companies in vertical industries such as Real Estate look at advertising. Take a look at what TJCRealEstate focuses on for their own marketing efforts per their guest blog written by Sondra Lockett-Cameron. How many times…

What is Engagement, Anyway?

There’s a lot of discussion in the media industry and among advertisers about how many times you really need to reach someone before they actually notice your advertising.  In the crazy, cluttered digital world that we live in some people…

Holiday Party Disguised as Professional Development

On average, people spend about a third of their lives working. A variety of research has found that around 70% of workers don’t feel satisfied with their career choice and/or job. As a guy that tries to live his life…

Old School

I suppose to have the proper context while reading this post, you need to know I’m 51 years old. In the age of technology and social media, I’m pretty ancient. For the record, I feel like I’m 31 and act…