The Importance of Search Engine Marketing
Testimonials
While we have experienced many successes, it's what is behind Explore Communications that is most influential. Explore has the expertise, experience and knowledge of a large agency with the dedication, determination, responsiveness and character of a true partner. The depth of their relationships with local media has assisted us in reaching and exceeding our attendance goals year over year for the Denver Home Show. Explore Communications offers invaluable industry insights and strong media recommendations that become even more valuable as the landscape of media and consumption of it continues to change and evolve.
Explore Communications' personal attention is the driving force behind achieving the results experienced. With an approach that is both collaborative and supportive, they cultivate a campaign built from a deep understanding of your target audience. And then pair that with their superior expertise and knowledge of the local media to resonate within the market, all with your goals at the forefront.
Marketplace Events - The Denver Home Show
I have been working with Explore Communications for nearly two years for a variety of our field and national media needs. Mindy, Cassie and their team have been one of the best agency partners I have ever worked with. They are incredibly responsive, flexible, and understanding of our varying needs. They are true experts in the media world who are thoughtful in their approach, process and reporting. We have utilized Explore Communications in both patient facing and business facing campaigns, and they have created innovative campaigns to reach whatever target we have thrown at them. And they are incredibly friendly and approachable. They are a true pleasure to work with. Explore Communications is a wonderful agency partner and I highly recommend them.
DaVita
I’ve partnered with Becky and the Explore Communications team for over five years now and can say without a doubt that the professionalism, creativity and dedication of this team is unmatched by other agencies. Throughout our partnership, Explore has navigated challenges with us—be it tight timelines, limited resources, etc.—to create successful media campaigns in Denver and across the U.S. I couldn’t imagine working with a better or more capable team!
Daniels College of Business
Explore has become an extension of our team and a part of our work-family. They treat our account as if it was their own business, they understand and speak our jargon and they immerse themselves in our community so they truly understand how to approach our customer. They are consummate professionals and come to the table with creativity, passion and ideas that produce results. Mindy and Sarah are a dynamic team that we have fun working with, but more importantly, they lead us and make us better by being the experts in their field. We can’t say enough positive things about Explore Communications!
Cherry Creek North Business Improvement District
Explore is very focused and conscientious when they determine how best to apply the Colorado Wine Board's limited advertising budget. They are determined to get us the best placements for the best impact while staying within our budget. They are willing to consider our requests and suggestions and work within our crazy budgeting issues. Plus they are a delight to work with. Kudos!
Colorado Wine Industry Development Board
Mindy Gantner and I have crossed career paths several times over the past two decades. I trust her judgement and recommendations with no hesitation. She brings a level of knowledge and expertise to media buying that is top notch. She introduced me to her team at Explore that holds her same high standards for performance and professionalism. It's been an extremely beneficial partnership for Downtown Boulder and I'd highly recommend the Explore Communications team to anyone looking for the best in media planning and buying services.
Downtown Boulder
Partnering with Explore has served us very well over the years as our relationship with their team has grown along with our trust in them to deliver very well thought out strategies and result-oriented media campaigns that align with our organizational goals. They are great listeners and act truly as a part of our organizational team while having our backs and supporting all of our needs throughout the year. Additionally, Mindy, Sarah, and Nicole are always very proactive and participate in conversations and creative development with our internal team and our creative agency at key times throughout the year. They are truly all-in when it comes to supporting us and our media execution, and we appreciate them greatly for all of their hard work. Their passion, expertise, and willingness to immerse themselves in our business and make us better marketers through their knowledge is unmatched and greatly appreciated.
Premier Members Credit Union
When the integrated marketing and recruitment team at the University of Northern Colorado needed expert counsel in media planning and buying, and a good dose of creative thinking, it found it in Explore. Becky, Mindy, and Rachael are generous with their time and expertise, helping us build and deploy sophisticated state-wide campaigns in support of our undergraduate, graduate and Extended Campus recruitment goals while elevating awareness of UNC overall. In Explore we’ve got a partner we can (and do) rely on.
University of Northern Colorado
I’ve had the pleasure of working with Explore Communications twice now in my career. Both times, they’ve produced phenomenal, and measurable, results in very different product categories. Brett and Mindy are true experts in their field. Explore Communications attracts the best talent in the business and I always know that I will be working with a great team on any project.
CollegeInvest
The Importance of Search Engine Marketing
April 4, 2019
By Sarah Chapin
SEM, search engine marketing, is a crucial tool to advertising your business online. According to Google experts, 87% of smartphone owners use search engines like Google for information in a time of need. Finding a business via search can sometimes be the first time someone is being introduced to your brand or business. So it is important that you maintain an active presence.
Our assistant, Audrey, recently attended a Google seminar hosted by our client, Downtown Boulder. She learned a lot during the seminar, but what stood out most was how simple changes to your online presence can make a big difference! These are the most impactful tactics that stood out to her from the event:
- Know your consumer’s vocabulary. This is essential since you will want to make sure you are front and center when they are far enough down the funnel to be researching your services. How do you think of your industry category? What would they search if they needed your services? Make sure to include those keywords on your site and in your search ads to make sure you are as relevant as possible.
- Think and breathe mobile marketing. 50-60% of users will never see your desktop website. That’s why it’s imperative you give full attention to your mobile functionality. Consumers these days have a feed mentality. They like to access a mobile site that allows them to scroll a site like a feed rather than zooming in to click on tabs.
- Consumers love photos. Taking photos of your business, services, products and even employees gives them something tangible to look at while making their decision. It can convey the type of experience they may have while they’re there. How would they feel standing in your business? Using your services? Buying your products? Consider even adding a virtual tour!
- Finally, consumers are less and less willing to wait around for your website to load. A difference of 1 millisecond in load time could lead to hundreds and thousands of dollars in revenue for your business. Checking and improving your website load time is quick and easy to fix.
Focusing on these strategies will help your business be more relevant and successful. Advertising yourself online can be intimidating, but it doesn’t have to be.