Category: Marketing
Micro-influencers are creators on social media platforms that have between 10,000 and 50,000 followers. These creators produce followings around niche interests and base their content around it. These niches can include really anything – travel, fashion, beauty, photography, etc. By…
Not only does Thanksgiving mean great food and quality time with family, but it also means Black Friday! Black Friday is easily the biggest shopping event of the year, whether it is in-store or online! It is important to take…
“New year, new me.” “Out with the old, in with the new.” “2021 will be MY year.” (whatever that means). “Everything will be different this year, I can feel it.” “Watch out 2021, I’m coming for you.” It’s January…
The goal of this blog post is to hold your attention all the way to the end. If we were talking, I’d be battling the current average human attention span of eight seconds. For context, the average attention span…
Paid Search is a great advertising tool to get your brand noticed. At Explore Communications, we manage Paid Search campaigns for many of our clients. Throughout managing these, we have seen success and more brand recognition be brought to…
While it is understandable to be cautious right now, brands should be careful about going too quiet during these unprecedented times of a worldwide pandemic and social unrest. While the last several months have certainly changed how we see everything,…
The word “story” has taken on a whole new meaning with the boom of social media. You may hear quite often, “did you see *insert your friend’s name here* story last night?” or “I watched *insert your favorite shoe…
Sometimes you need someone to explain it plain and simple… what is an influencer and what do they have to do with marketing? Influencer marketing is a relatively new marketing strategy that feels more organic and less intrusive than…
It’s Summertime. Which means temperatures are rising and your time spent inside, buried in your phone is dropping. You’ve got mountains to climb, beaches to tan on, hamburgers to grill, and cold beers to open; we get it. You’ve…
Monarch Mountain and the City of Salida is celebrating 80 years of winter recreation! Salida is Monarch Mountain’s hometown community and in recognition of this monumental milestone an orange monarch butterfly will temporarily be included in the nighttime light…