We are excited to have added Tatumn Mika to the Explore team. Welcome Tatumn!!!

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Category: Marketing

Squirrel! Something Shiny!

  The goal of this blog post is to hold your attention all the way to the end. If we were talking, I’d be battling the current average human attention span of eight seconds. For context, the average attention span…

Why Your Brand Should Be Using Paid Search

  Paid Search is a great advertising tool to get your brand noticed. At Explore Communications, we manage Paid Search campaigns for many of our clients. Throughout managing these, we have seen success and more brand recognition be brought to…

Don’t Let Your Brand Fall Off the Radar

While it is understandable to be cautious right now, brands should be careful about going too quiet during these unprecedented times of a worldwide pandemic and social unrest.  While the last several months have certainly changed how we see everything,…

Tell Me a Story

  The word “story” has taken on a whole new meaning with the boom of social media. You may hear quite often, “did you see *insert your friend’s name here* story last night?” or “I watched *insert your favorite shoe…

Influencer Marketing 101

  Sometimes you need someone to explain it plain and simple… what is an influencer and what do they have to do with marketing? Influencer marketing is a relatively new marketing strategy that feels more organic and less intrusive than…

What You Missed in the Ad World This Summer

  It’s Summertime. Which means temperatures are rising and your time spent inside, buried in your phone is dropping. You’ve got mountains to climb, beaches to tan on, hamburgers to grill, and cold beers to open; we get it. You’ve…

Monarch Mountain’s 80th Anniversary

  Monarch Mountain and the City of Salida is celebrating 80 years of winter recreation! Salida is Monarch Mountain’s hometown community and in recognition of this monumental milestone an orange monarch butterfly will temporarily be included in the nighttime light…

FOMO is the New Black

  Explore regularly talks about breaking through the clutter with advertising and our media planning. It is a constant challenge that we face and is not an easy battle. Recently while attending a marketing meeting for Downtown Boulder, a board…

Ahoy Media!

  We live in a world where consumers are bombarded with advertising. As a result, people are becoming blind to these messages. In a past blog, we mentioned that the frequency needed to breakthrough to an advertiser is no longer…

The Importance of Search Engine Marketing

  SEM, search engine marketing, is a crucial tool to advertising your business online. According to Google experts, 87% of smartphone owners use search engines like Google for information in a time of need. Finding a business via search can…