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Category: Marketing

Tell Me a Story

  The word “story” has taken on a whole new meaning with the boom of social media. You may hear quite often, “did you see *insert your friend’s name here* story last night?” or “I watched *insert your favorite shoe…

Influencer Marketing 101

  Sometimes you need someone to explain it plain and simple… what is an influencer and what do they have to do with marketing? Influencer marketing is a relatively new marketing strategy that feels more organic and less intrusive than…

What You Missed in the Ad World This Summer

  It’s Summertime. Which means temperatures are rising and your time spent inside, buried in your phone is dropping. You’ve got mountains to climb, beaches to tan on, hamburgers to grill, and cold beers to open; we get it. You’ve…

Monarch Mountain’s 80th Anniversary

  Monarch Mountain and the City of Salida is celebrating 80 years of winter recreation! Salida is Monarch Mountain’s hometown community and in recognition of this monumental milestone an orange monarch butterfly will temporarily be included in the nighttime light…

FOMO is the New Black

  Explore regularly talks about breaking through the clutter with advertising and our media planning. It is a constant challenge that we face and is not an easy battle. Recently while attending a marketing meeting for Downtown Boulder, a board…

Ahoy Media!

  We live in a world where consumers are bombarded with advertising. As a result, people are becoming blind to these messages. In a past blog, we mentioned that the frequency needed to breakthrough to an advertiser is no longer…

The Importance of Search Engine Marketing

  SEM, search engine marketing, is a crucial tool to advertising your business online. According to Google experts, 87% of smartphone owners use search engines like Google for information in a time of need. Finding a business via search can…

Advertising Drives it Home

  It’s fun to see how companies in vertical industries such as Real Estate look at advertising. Take a look at what TJCRealEstate focuses on for their own marketing efforts per their guest blog written by Sondra Lockett-Cameron. How many times…

My Home. Our Music.

What do music, real estate and media all have in common?  Pop on over to TJC Real Estate’s website and check out Brett’s guest post to find out!  

Put a Little Mustard on That Sponsorship

I was just at Coney Island a few weeks ago with one of my boys and his buddy. We had never been and thought it would be fun to subway over from Manhattan and check it out. On the way,…