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Category: media planning

Don’t Let Your Brand Fall Off the Radar

While it is understandable to be cautious right now, brands should be careful about going too quiet during these unprecedented times of a worldwide pandemic and social unrest.  While the last several months have certainly changed how we see everything,…

Working from Home Plan

Just about two years ago I wrote a post called the “Parenting Plan”. It described parenting in “media terms” – what are our goals, strategies, and tactics for raising two small children. Since then, our world, not to mention the…

Tell Me a Story

  The word “story” has taken on a whole new meaning with the boom of social media. You may hear quite often, “did you see *insert your friend’s name here* story last night?” or “I watched *insert your favorite shoe…

Explore is Hiring a Media Coordinator

  We are seeking someone passionate about media that is driven by hard work and happy clients and coworkers rather than just a paycheck.  We need an experienced Media Coordinator that is familiar with all media types.  Top candidates will…

Exploring Canton at the Key Executive Conference

  The Hyatt Regency Aurora-Denver has been one of Explore’s clients for the past two years. During that time, we have implemented robust campaigns of traditional media and digital media targeting meeting and event planners. We are proud to partner…

Media as Creative as Creative Itself

  It is no secret that culture is a bit part of what differentiates Explore Communications from other agencies. A large component of our culture stems for our core beliefs around media planning and buying. One philosophy that you will…

Prime Time is King

  In New York City two weeks ago, the Upfronts Festival took place. At this extravagant event, the biggest television networks showcased celebrities starring in their major Fall TV lineups, enticing advertisers to lock down prime ad time. This kick…

Ahoy Media!

  We live in a world where consumers are bombarded with advertising. As a result, people are becoming blind to these messages. In a past blog, we mentioned that the frequency needed to breakthrough to an advertiser is no longer…

2019 Denver Home Show

  Explore has been the proud agency of record for the Denver Home Show for the last three years.  This weekend (March 22-24), join us at the National Western Complex for the 2019 Denver Home Show presented by Floor &…

How to Media Plan Your Wedding

  Our beloved Associate Media Director, Becky Swepston, is getting married at the end or March. Today she shares how her media planning and buying skills have helped her to plan her upcoming wedding! After working in media planning and…