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Category: media planning

Media as Creative as Creative Itself

  It is no secret that culture is a bit part of what differentiates Explore Communications from other agencies. A large component of our culture stems for our core beliefs around media planning and buying. One philosophy that you will…

Prime Time is King

  In New York City two weeks ago, the Upfronts Festival took place. At this extravagant event, the biggest television networks showcased celebrities starring in their major Fall TV lineups, enticing advertisers to lock down prime ad time. This kick…

Ahoy Media!

  We live in a world where consumers are bombarded with advertising. As a result, people are becoming blind to these messages. In a past blog, we mentioned that the frequency needed to breakthrough to an advertiser is no longer…

2019 Denver Home Show

  Explore has been the proud agency of record for the Denver Home Show for the last three years.  This weekend (March 22-24), join us at the National Western Complex for the 2019 Denver Home Show presented by Floor &…

How to Media Plan Your Wedding

  Our beloved Associate Media Director, Becky Swepston, is getting married at the end or March. Today she shares how her media planning and buying skills have helped her to plan her upcoming wedding! After working in media planning and…

What is Engagement, Anyway?

There’s a lot of discussion in the media industry and among advertisers about how many times you really need to reach someone before they actually notice your advertising.  In the crazy, cluttered digital world that we live in some people…

Visit ¡CUBA!

As we inch closer to winter, there is a noticeable bite in the air. And while we have only had one snow to date, the cooler weather has us already reminiscing about the warm summer days. Luckily, on October 26,…

Explore Communications Becomes AOR for LCB Senior Living

Explore Communications is excited to announce that we will be partnering with LCB Senior Living as their Agency of Record. Since 1994, the LCB team has been pioneers in modern senior living, providing Independent Living, Assisted living and Memory Care…

Grandoozy

Explore Communications was excited to partner with Superfly Presents to help promote their first Denver music festival – Grandoozy. This three-day festival opens next Friday, 9/14/18, and is more than just music, it celebrates everything you love about Denver –…

Case Study: 2018 Denver Comic Con

You may remember this blog from a few months ago announcing the opening of Denver Comic Con. Well, we are happy to report it was a success!!  Given what a fun project it was to work on, and the fact that…