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Category: media planning

The Art of Media

  Explore Communications turned 25 years old in July. Its been quite a quarter-century going from working in my boxers in a spare bedroom to owning space in the Lower Highlands and having the privilege of working with so many…

Sarah Smith Our Intern

Sarah Smith, Intern Extraordinaire   COVID really ruined a lot of great things for me the past year or so. As a college junior and vice president of my University’s Ad Club I struggled getting students to attend virtual meetings…

Opening Day

  Opening Day was last week. I love baseball and as a Cubs fan since birth, every Opening Day is one of hope and excitement. Every team is tied for first and every fan has dreams of their team making…

Art Therapy

  Andy Warhol says “Media is art.” I’m positive he means media as in the media planning and buying we do here at Explore Communications. I believe media buying and planning is an art and the work we do is…

Advertising During COVID Works Waaaaaaaaaay Too Well

  The Emmys are this Sunday (9/20) on ABC. Rolling Stone gives a nice summary of what to expect right here. HBO and the streaming services have been pulling awards away from the traditional networks for years now. This year…

Weird and Strange

  I just finished reading a great book by Olga Khazan called Weird – the power of being an outsider in an insider world. I should do a post on the whole book but right now I want to focus…

Don’t Let Your Brand Fall Off the Radar

While it is understandable to be cautious right now, brands should be careful about going too quiet during these unprecedented times of a worldwide pandemic and social unrest.  While the last several months have certainly changed how we see everything,…

Working from Home Plan

Just about two years ago I wrote a post called the “Parenting Plan”. It described parenting in “media terms” – what are our goals, strategies, and tactics for raising two small children. Since then, our world, not to mention the…

Tell Me a Story

  The word “story” has taken on a whole new meaning with the boom of social media. You may hear quite often, “did you see *insert your friend’s name here* story last night?” or “I watched *insert your favorite shoe…

Explore is Hiring a Media Coordinator

  We are seeking someone passionate about media that is driven by hard work and happy clients and coworkers rather than just a paycheck.  We need an experienced Media Coordinator that is familiar with all media types.  Top candidates will…

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