Category: media planning
Why can it be so beneficial to place your brand in the center of travel?? Airport advertising drives brand awareness, consideration, and intent among air travelers! If you aren’t convinced, check out these statistics: 88% notice advertisements in the airport…
Not only does Thanksgiving mean great food and quality time with family, but it also means Black Friday! Black Friday is easily the biggest shopping event of the year, whether it is in-store or online! It is important to take…
Explore Communications turned 25 years old in July. Its been quite a quarter-century going from working in my boxers in a spare bedroom to owning space in the Lower Highlands and having the privilege of working with so many…
Sarah Smith, Intern Extraordinaire COVID really ruined a lot of great things for me the past year or so. As a college junior and vice president of my University’s Ad Club I struggled getting students to attend virtual meetings…
Opening Day was last week. I love baseball and as a Cubs fan since birth, every Opening Day is one of hope and excitement. Every team is tied for first and every fan has dreams of their team making…
Andy Warhol says “Media is art.” I’m positive he means media as in the media planning and buying we do here at Explore Communications. I believe media buying and planning is an art and the work we do is…
The Emmys are this Sunday (9/20) on ABC. Rolling Stone gives a nice summary of what to expect right here. HBO and the streaming services have been pulling awards away from the traditional networks for years now. This year…
I just finished reading a great book by Olga Khazan called Weird – the power of being an outsider in an insider world. I should do a post on the whole book but right now I want to focus…
While it is understandable to be cautious right now, brands should be careful about going too quiet during these unprecedented times of a worldwide pandemic and social unrest. While the last several months have certainly changed how we see everything,…
Just about two years ago I wrote a post called the “Parenting Plan”. It described parenting in “media terms” – what are our goals, strategies, and tactics for raising two small children. Since then, our world, not to mention the…