Thrilled to announce that Sarah Chapin has been promoted to Media Director at Explore Communications! Read More

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Category: Social Media

Micro-Influencer Marketing

Micro-influencers are creators on social media platforms that have between 10,000 and 50,000 followers. These creators produce followings around niche interests and base their content around it. These niches can include really anything – travel, fashion, beauty, photography, etc. By…

Boosting Social Posts

      What is a boosted post?   Are boosted posts worth it?     A boosted post is a type of paid advertisement. Typically, these are made on Facebook. This boost amplifies the reach of your content to…

Trending on TikTok

    TikTok is a short-form mobile video platform that provides content creators a chance to reach a large community. Using TikTok’s ad manager, brands can gain access to TikTok’s diverse, global audience. TikTok generated an estimated $1.9 billion revenue…

Black Friday Advertising

Not only does Thanksgiving mean great food and quality time with family, but it also means Black Friday! Black Friday is easily the biggest shopping event of the year, whether it is in-store or online! It is important to take…

The Effect of Social Distancing on Social Media

  While the word viral has taken on a whole new, and much more daunting meaning, things are still going viral on the internet. Maybe even more-so than prior to this pandemic. As we shut our doors to follow the…

Tell Me a Story

  The word “story” has taken on a whole new meaning with the boom of social media. You may hear quite often, “did you see *insert your friend’s name here* story last night?” or “I watched *insert your favorite shoe…

Old School

I suppose to have the proper context while reading this post, you need to know I’m 51 years old. In the age of technology and social media, I’m pretty ancient. For the record, I feel like I’m 31 and act…