In today’s climate, with COVID19 cases spiking again in the US, you may think that your summer plans are doomed… but you can still make it a fun and pandemic-friendly! Here are a few of the best things we…
Paid Search is a great advertising tool to get your brand noticed. At Explore Communications, we manage Paid Search campaigns for many of our clients. Throughout managing these, we have seen success and more brand recognition be brought to…
While it is understandable to be cautious right now, brands should be careful about going too quiet during these unprecedented times of a worldwide pandemic and social unrest. While the last several months have certainly changed how we see everything,…
Just about two years ago I wrote a post called the “Parenting Plan”. It described parenting in “media terms” – what are our goals, strategies, and tactics for raising two small children. Since then, our world, not to mention the…
Working from home for eleventyseven hundred straight days now has had its ups and downs. I’ve saved lots of money on gas, haircuts (okay, in my case its more of beard trim, but it’s still a visit to the…
While the word viral has taken on a whole new, and much more daunting meaning, things are still going viral on the internet. Maybe even more-so than prior to this pandemic. As we shut our doors to follow the…
The past couple of months have been a time of great change. Adjusting to working from home (if you can), wearing face masks in public, not seeing your friends and family face-to-face, and many other routines once considered regular,…
It’s weird what earliest childhood experiences stick as memories versus the ones that disappear forever, going uncredited over time like a tree falling in an empty forest. For some reason, I can remember being in the car with my…
In response to the COVID19 outbreak, brands across the globe are shifting their messaging and changing the way they interact with their customers. According to new data, one-third of advertisers have cancelled at least one campaign before it started…
I recently updated our company handbook and built a new deck we call the Explore Communications Manifesto that covers everything from why we do what we do to how best to communicate in the office. I have stuff in…
