Explore regularly talks about breaking through the clutter with advertising and our media planning. It is a constant challenge that we face and is not an easy battle. Recently while attending a marketing meeting for Downtown Boulder, a board…
In the fourth episode of the eighth (and final) season of Game of Thrones, fans were very upset to see that a modern-day coffee cup had gone unnoticed by show producers and ended up in the middle of Winterfell. …
Explore Communications has been the media agency for the Regional Air Quality Council supporting the Simple Steps, Better Air initiative since 2016. The goal of the campaign is to create awareness of the ozone pollution in Colorado and encourage…
When it comes to marketing, brands always want to reach as many people as they can within their target audience; and it makes sense right? Cast a wider night and catch more fish, reach for the low hanging fruit…
I was in Chicago earlier this week with Mindy (our President and Media Director) for a client meeting. I love traveling, whether work or play, but when it is for work, I always try to add a day, no…
We live in a world where consumers are bombarded with advertising. As a result, people are becoming blind to these messages. In a past blog, we mentioned that the frequency needed to breakthrough to an advertiser is no longer…
SEM, search engine marketing, is a crucial tool to advertising your business online. According to Google experts, 87% of smartphone owners use search engines like Google for information in a time of need. Finding a business via search can…
As a media buying agency, understanding how to reach each generation is a constant topic of conversation. It doesn’t matter what angle, perspective, tactic, strategy or vertical – the growing question is always how to reach the younger generations…
Explore has been the proud agency of record for the Denver Home Show for the last three years. This weekend (March 22-24), join us at the National Western Complex for the 2019 Denver Home Show presented by Floor &…
Our beloved Associate Media Director, Becky Swepston, is getting married at the end or March. Today she shares how her media planning and buying skills have helped her to plan her upcoming wedding! After working in media planning and…
