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Category: media buying

Opening Day

  Opening Day was last week. I love baseball and as a Cubs fan since birth, every Opening Day is one of hope and excitement. Every team is tied for first and every fan has dreams of their team making…

March Madness

  I’ve watched enough of the NCAA men’s tournament over the past four days that I don’t need to ask Kantar who the big spenders are on TV advertising during March Madness. Some I like, some I don’t. Most importantly,…

Art Therapy

  Andy Warhol says “Media is art.” I’m positive he means media as in the media planning and buying we do here at Explore Communications. I believe media buying and planning is an art and the work we do is…

Jeepers, Jeep.

  Hey Coloradoans; can you imagine this? Rudy Giuliani drives his Subaru up to New Terrain Brewing Company in Golden and he saunters in wearing hiking shoes, Levi’s and a ski vest covering his flannel shirt. He takes off his…

Advertising During COVID Works Waaaaaaaaaay Too Well

  The Emmys are this Sunday (9/20) on ABC. Rolling Stone gives a nice summary of what to expect right here. HBO and the streaming services have been pulling awards away from the traditional networks for years now. This year…

Why Your Brand Should Be Using Paid Search

  Paid Search is a great advertising tool to get your brand noticed. At Explore Communications, we manage Paid Search campaigns for many of our clients. Throughout managing these, we have seen success and more brand recognition be brought to…

Influencer Marketing 101

  Sometimes you need someone to explain it plain and simple… what is an influencer and what do they have to do with marketing? Influencer marketing is a relatively new marketing strategy that feels more organic and less intrusive than…

Explore is Hiring a Media Coordinator

  We are seeking someone passionate about media that is driven by hard work and happy clients and coworkers rather than just a paycheck.  We need an experienced Media Coordinator that is familiar with all media types.  Top candidates will…

Exploring Canton at the Key Executive Conference

  The Hyatt Regency Aurora-Denver has been one of Explore’s clients for the past two years. During that time, we have implemented robust campaigns of traditional media and digital media targeting meeting and event planners. We are proud to partner…

Media as Creative as Creative Itself

  It is no secret that culture is a bit part of what differentiates Explore Communications from other agencies. A large component of our culture stems for our core beliefs around media planning and buying. One philosophy that you will…

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