Category: media buying
Why can it be so beneficial to place your brand in the center of travel?? Airport advertising drives brand awareness, consideration, and intent among air travelers! If you aren’t convinced, check out these statistics: 88% notice advertisements in the airport…
Explore Communications turned 25 years old in July. Its been quite a quarter-century going from working in my boxers in a spare bedroom to owning space in the Lower Highlands and having the privilege of working with so many…
Sarah Smith, Intern Extraordinaire COVID really ruined a lot of great things for me the past year or so. As a college junior and vice president of my University’s Ad Club I struggled getting students to attend virtual meetings…
Opening Day was last week. I love baseball and as a Cubs fan since birth, every Opening Day is one of hope and excitement. Every team is tied for first and every fan has dreams of their team making…
I’ve watched enough of the NCAA men’s tournament over the past four days that I don’t need to ask Kantar who the big spenders are on TV advertising during March Madness. Some I like, some I don’t. Most importantly,…
Andy Warhol says “Media is art.” I’m positive he means media as in the media planning and buying we do here at Explore Communications. I believe media buying and planning is an art and the work we do is…
Hey Coloradoans; can you imagine this? Rudy Giuliani drives his Subaru up to New Terrain Brewing Company in Golden and he saunters in wearing hiking shoes, Levi’s and a ski vest covering his flannel shirt. He takes off his…
The Emmys are this Sunday (9/20) on ABC. Rolling Stone gives a nice summary of what to expect right here. HBO and the streaming services have been pulling awards away from the traditional networks for years now. This year…
Paid Search is a great advertising tool to get your brand noticed. At Explore Communications, we manage Paid Search campaigns for many of our clients. Throughout managing these, we have seen success and more brand recognition be brought to…
Sometimes you need someone to explain it plain and simple… what is an influencer and what do they have to do with marketing? Influencer marketing is a relatively new marketing strategy that feels more organic and less intrusive than…