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Category: Broadcast TV

Advertising Myths

  As media planners, from time to time we will find that someone’s personal consumption (or lack thereof) of a specific media tactic will shape their perception about the potential success of that tactic (i.e. I don’t watch the History…

Prime Time is King

  In New York City two weeks ago, the Upfronts Festival took place. At this extravagant event, the biggest television networks showcased celebrities starring in their major Fall TV lineups, enticing advertisers to lock down prime ad time. This kick…