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Category: Out-of-Home

Advertising Myths

  As media planners, from time to time we will find that someone’s personal consumption (or lack thereof) of a specific media tactic will shape their perception about the potential success of that tactic (i.e. I don’t watch the History…

Media as Creative as Creative Itself

  It is no secret that culture is a bit part of what differentiates Explore Communications from other agencies. A large component of our culture stems for our core beliefs around media planning and buying. One philosophy that you will…

Simple Steps. Better Air.

  Explore Communications has been the media agency for the Regional Air Quality Council supporting the Simple Steps, Better Air initiative since 2016. The goal of the campaign is to create awareness of the ozone pollution in Colorado and encourage…

The Secret Super Power of Outdoor Advertising

  When it comes to marketing, brands always want to reach as many people as they can within their target audience; and it makes sense right? Cast a wider night and catch more fish, reach for the low hanging fruit…