What is a boosted post?
Are boosted posts worth it?
A boosted post is a type of paid advertisement. Typically, these are made on Facebook. This boost amplifies the reach of your content to appear to a wider range of your target audience. This includes people outside of those that already follow your page.
Boosted posts are not the same as say, a Facebook ad. The boosted post tends to be more limited in certain customized settings like ad placement and audience targeting.
If you are making the decision as to whether you should boost a post or two, make sure you have a clear goal in mind. Are you aiming towards brand awareness, a conversion, more page likes, or simply traffic to your website? Knowing this goal, helps you decide on an effective call-to-action.
It is always helpful to mess around with multiple promoted posts, including different audiences, durations, and content type to determine what is going to work the best for you, your brand and your goals.
You can not only boost past posts that have already showed positive engagement, but you can also craft these boosted posts.
When boosted correctly, a post greatly helps to promote your products/services, maximize visibility and helps you to reach your goals whether that is sales, conversions, or traffic!