• Media People That Write

  • We are a media planning and buying shop that believes media should be as creative as the creative itself. Yeah, yeah we will crunch the numbers like everyone else. But we aren't just old school. We consider timeliness, relevance and impact as much as we do Reach & Frequency and CPMs. Oh, and our writing isn't limited to objectives, strategies and tactics. We are a bunch of creative people that somehow found our way to the media department instead of on the copywriting desk or with the designers. We figured we'd do a blog so we can put some of our creative media thinking into blog land. The purpose of this blog is to get out of proofing flowcharts and STRATA recaps. Hopefully it results in a different perspective, some laughs, and thoughts to ponder in this exciting world of constantly evolving media.
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