Thrilled to announce that Sarah Chapin has been promoted to Media Director at Explore Communications! Read More



The demise of print isn’t limited to newspapers. Magazines have been losing circulation or even shutting down for years as the Internet and evolving attention spans have changed how readers consume content. With that said, there are still many strong publications, both in the B2C and B2B world that have loyal readers.

We have planned and bought media in national, regional and local magazines all over the country and internationally. Just like with all other media, there are many non-traditional ways to buy traditional media such as magazines. The four-color, full-page ad or spread is still a common and viable buy. But so is adding multiple pages, advertorials, sponsorships, product showcases, inserts, cover presence and other in print tactics. Also, most magazines have a sister online component that we leverage together with our print buy.

Check out an example of creative magazine placement here.