Digital Media Planning and Buying
Online is the fastest evolving medium and, at Explore Communications, we are proud to consider ourselves experts who stay ahead of the changes through real time experience. We plan and buy as much digital media as we do traditional, averaging 50 digital campaigns per year. Most of our clients are running a combination of offline and digital media. Some only run digital. No matter the media approach, all our digital buys are handled in-house.
We have DoubleClick Manager as our ad serving, tracking, measurement and optimization platform. As part of our digital buying service, we provide weekly reporting that include key takeaways and optimization recommendations.
To stay cutting edge in our digital media planning and buying approach, we regularly meet with digital vendors and have an extensive list of preferred partners that we regularly reference and work with based on digital performance. We attend conferences and seminars around the country to stay on top of trends and new, innovative technologies. Best of all, we utilize our “first party data” of vast, cross client experience to inform buys for all clients.
Learn more about a few of digital buying offerings below: