A media shop that calls itself unconventional – Hmmm. That sounds dangerous. What about the tried and true methods, media, and matrices? What about facts, figures, and formulas? What about ROI!? Well, if unconventional means throwing all of that out the window, then no, we’re not unconventional. But if it means thinking in and outside the spreadsheet to find the best, most impactful ways of reaching your audience, then yes, we’re rebelling like it’s 1969.
Media Planning. Media Buying. Creative Thinking.
Explore Communications is one of the largest full-service media planning and buying shops in the Rocky Mountain Region. That means…deep breath…television, radio, outdoor, print, online, mobile, guerilla, promotions, sponsorship, and just about anything else that might capture the attention of your audience. Through over 50 years of collective experience, we’ve learned that even traditional media can be utilized non-traditionally. Anything to break through the clutter. Anything.
Buyers and planners living together.
What’s the best way to get your media planning and buying departments to work together seamlessly? It’s simple. Put them in the same brain. Yes, it’s – here’s that word again – unconventional, but having someone with dual expertise that can follow a project through from beginning to end saves time, money, and ultimately helps generate all kinds of unique solutions.
Check all the boxes.
Part of our job is staying up to speed on the media landscape. We are constantly expanding our knowledge through affiliations such as the American Association of Advertising Agencies, OMMA (Online Media, Marketing, and Advertising), Internet Advertising Bureau, and random happy hours with our clients, agency partners, and peers. It’s amazing what you can learn over beers.
You get what you play, er, pay for.
Frankly, a lot of media folks can run numbers, analyze data, negotiate deals. But if you want to explore multiple options for maximizing your media dollar, we’re hard to beat. But our approach isn’t only different on paper. It’s also different in where and how we work. We are proud to have been named one of the World’s Blu’s Most Democratic Workplaces. We believe culture is just as important as analytics in producing great media plans.
So if all that feel’s “unconventional,” great, maybe you’re excited about looking at things differently. And if it feels pretty normal, even better, we’re already kindred spirits. Either way, it’s time to Explore what’s possible.