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Strategy

Strategy takes a creative and intelligent mind combined with analysis of research, facts and experience. Many people can learn how to buy media. But not just anyone can understand a client’s business goals and how they translate to marketing and then advertising and then finally to media in order to dive into comprehensive planning mode in order to deliver recommendations that kick some serious ass.

We don’t think planning ever really ends and that there is no clear distinction when moving into buying mode. These disciplines take place concurrently and are constantly evolving. Therefore, our Planners are also the Buyers.

What is the best way to get your media planning and buying departments working together seamlessly? It’s simple. Put them in the same brain. Yes, it’s…here’s that word again… unconventional. Having someone with dual expertise that can follow a project through from beginning to end saves time, money and ultimately helps generate all kinds of unique solutions.