Category: Marketing
Explore regularly talks about breaking through the clutter with advertising and our media planning. It is a constant challenge that we face and is not an easy battle. Recently while attending a marketing meeting for Downtown Boulder, a board…
We live in a world where consumers are bombarded with advertising. As a result, people are becoming blind to these messages. In a past blog, we mentioned that the frequency needed to breakthrough to an advertiser is no longer…
SEM, search engine marketing, is a crucial tool to advertising your business online. According to Google experts, 87% of smartphone owners use search engines like Google for information in a time of need. Finding a business via search can…
It’s fun to see how companies in vertical industries such as Real Estate look at advertising. Take a look at what TJCRealEstate focuses on for their own marketing efforts per their guest blog written by Sondra Lockett-Cameron. How many times…
What do music, real estate and media all have in common? Pop on over to TJC Real Estate’s website and check out Brett’s guest post to find out!
I was just at Coney Island a few weeks ago with one of my boys and his buddy. We had never been and thought it would be fun to subway over from Manhattan and check it out. On the way,…
I birded to a bird place to eat fried bird. That would make perfect sense if you ever used a Bird scooter to cruise to Birdcall in Whole Foods to order a fried chicken sandwich for lunch. It cost me…
We know what you are thinking – Comic Con?? We didn’t know Explore was full of Cosplay, Sci-Fi fanatics? Well, think again! Actually, you are right, we aren’t…but that isn’t what Comic Con is all about. There will no doubt…
One of our core values here at Explore Communications is responsibility & accountability. The savvy reader may claim us irresponsible and hold us accountable to that actually being two values rather than just one, but we have an ampersand exception…
We like to say nothing is impossible in the world of media. In the past, we’ve been the first in Denver to place ads on conveyor belts in grocery stores, place three second spots on radio, create elevator advertising at…