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Warrior Games

Nobody ever gets bored in Colorado. Except for kids, allegedly. Right mothers? Isn’t it infuriating when your kid mopes around saying they have nothing to do as you step on a stray Lego and see piles of games and toys and sporting equipment getting dusty in the house and then you look out the window and see sunny blue skies over the mountains? Bored children?!??! Happy Mother’s Day!

Besides all those indoor toys (and empty cardboard boxes that are even better than toys) and natural outdoors activities that are abundant in our beautiful state, there are countless events throughout the year in the Denver and Colorado Springs metro areas. Explore Communications is happy to be working with many amazing clients that are event driven such as the annual Denver Home Show that came through town in March. Or the rotating exhibits at the Denver Museum of Nature & Science (now running: Dead Sea Scrolls and Creatures of Light).

Our role with these event driven clients is to provide strategic media plans and creative media buys to promote the events and drive attendance. We must be doing something right because we also work on Denver Comic Con, Grandoozy and next up, The Warrior Games.

The Warrior Games run 6/1-6/9 at Airforce Academy in Colorado Springs. See below for a summary of what the games are all about. We are happy to announce that our first objective of generating awareness and driving attendance to the Opening Ceremonies was a resounding success. SOLD OUT!

I’m sure our media plan and buy was a big reason for this success. We ran radio, Pandora and a lot of digital media specifically for the Opening Ceremony. And it worked! Oh, and did I mention Kelly Clarkson is performing a free concert at the festivities. Hmmm, was it our savvy digital buy or was it the star-power of Kelly Clarkson? Okay okay, if only the Denver Home Show would have had a free Kelly Clarkson concert, we would have sold that out as well!

The games run for a week and there will be lots more marketing efforts hitting soon. We are proud to be one tiny part of the team promoting this awesome event.

 

From The Warrior Games Website:

“The Air Force will host the 2018 Department of Defense (DoD) Warrior Games June 1-9 at the U.S. Air Force Academy in Colorado Springs, Colo. Approximately 300 wounded, ill and injured service members and veterans will participate in the competition. The athletes will represent the United States Army, Marine Corps, Navy, Air Force, and Special Operations Command. Athletes from the U.K. Armed Forces, Australian Defence Force and Canadian Armed Forces will also compete.

 Teams include active-duty service members and a small number of veterans with upper-body, lower-body, and spinal cord injuries; traumatic brain injuries; visual impairment; serious illnesses; and post-traumatic stress. They will go head-to-head in 11 sports including, archery, cycling, shooting, sitting volleyball, swimming, track and field, and wheelchair basketball, and for the first time in Warrior Games history, indoor rowing, powerlifting, and time trial cycling.

 The Warrior Games were established in 2010 as a way to enhance the recovery and rehabilitation of wounded, ill and injured service members and expose them to adaptive sports. The Games encourage them to stay physically active when they return to their local communities, and inspire and promote opportunities for growth and achievement. Families are a significant part of an athlete’s recovery and this year promises to have the most robust family program to date.”

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