Category: media planning
The word “story” has taken on a whole new meaning with the boom of social media. You may hear quite often, “did you see *insert your friend’s name here* story last night?” or “I watched *insert your favorite shoe…
We are seeking someone passionate about media that is driven by hard work and happy clients and coworkers rather than just a paycheck. We need an experienced Media Coordinator that is familiar with all media types. Top candidates will…
The Hyatt Regency Aurora-Denver has been one of Explore’s clients for the past two years. During that time, we have implemented robust campaigns of traditional media and digital media targeting meeting and event planners. We are proud to partner…
It is no secret that culture is a bit part of what differentiates Explore Communications from other agencies. A large component of our culture stems for our core beliefs around media planning and buying. One philosophy that you will…
In New York City two weeks ago, the Upfronts Festival took place. At this extravagant event, the biggest television networks showcased celebrities starring in their major Fall TV lineups, enticing advertisers to lock down prime ad time. This kick…
We live in a world where consumers are bombarded with advertising. As a result, people are becoming blind to these messages. In a past blog, we mentioned that the frequency needed to breakthrough to an advertiser is no longer…
Explore has been the proud agency of record for the Denver Home Show for the last three years. This weekend (March 22-24), join us at the National Western Complex for the 2019 Denver Home Show presented by Floor &…
Our beloved Associate Media Director, Becky Swepston, is getting married at the end or March. Today she shares how her media planning and buying skills have helped her to plan her upcoming wedding! After working in media planning and…
There’s a lot of discussion in the media industry and among advertisers about how many times you really need to reach someone before they actually notice your advertising. In the crazy, cluttered digital world that we live in some people…
As we inch closer to winter, there is a noticeable bite in the air. And while we have only had one snow to date, the cooler weather has us already reminiscing about the warm summer days. Luckily, on October 26,…