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Exploring Canton at the Key Executive Conference
July 22, 2019
By Sarah Chapin

 

The Hyatt Regency Aurora-Denver has been one of Explore’s clients for the past two years. During that time, we have implemented robust campaigns of traditional media and digital media targeting meeting and event planners. We are proud to partner with this wonderful property and have seen some great successes with their campaigns! In addition to driving strong click-through-rates and walk-in traffic to the hotel, they have seen an increase in bookings across the board.

Last week, Mindy and I were asked to speak at the Key Executive Conference for Commonwealth Hospitality Collection (the management company for the Hyatt) in Canton, OH. It was a huge honor as we spoke in front of the key executives for the company’s six properties.

Our focus was on “Navigating the World of Digital Advertising”.  We discussed common lingo, the  (many) different ways to purchase digital advertising, the implications of traffic and click fraud in the industry, how to track a campaign and how to measure success. We had an hour to provide as much detail as we could about the basics of digital advertising and, even with that, we were only able to scratch the surface!

It was a whirlwind of a trip, but we feel so lucky to have had the opportunity to talk to such an amazing group of people about what we love!!

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