TikTok is a short-form mobile video platform that provides content creators a chance to reach a large community. Using TikTok’s ad manager, brands can gain access to TikTok’s diverse, global audience.
TikTok generated an estimated $1.9 billion revenue in 2020, with a huge increase year-over-year. It reached 1 billion monthly active users in 2021.
Why is it increasingly important to consider using TikTok in your future campaigns?
Although Gen Z makes up the majority of TikTok’s users, more and more older users have begun to join the platform. With such a broad range of ages represented on the platform, it’s very likely that your brand’s target audience will be present.
TikTok lets you target just the right audience using age, gender, location, interests, etc. You can create custom audiences and lookalike audiences to reach people such as existing customers.
TikTok’s audience spans more than 150 countries and it’s one of the most downloaded apps worldwide in 2020. It can be shared as well as placed on other platforms.
TikTok consists of videos from 15 to 60 seconds long. This means the ad spots are more premium than most since they aren’t getting lost between other competing ads.
TikTok is an easy-to-use self-serve platform that makes creating an engaging ad campaign a piece of cake. You can create several different types of ads – top view ads, in-feed ads, branded hashtag ads, branded effect ads, and spark ads.
TikTok uses a tracking pixel to monitor ad performance and measure results by tracking the behavior of your website visitors.
It is important to note that TikTok advertising isn’t for all brands but can greatly benefit those who’s audience is present within the platform.
Go try it out!