Explore Communications has been the media agency for the Regional Air Quality Council supporting the Simple Steps, Better Air initiative since 2016. The goal of the campaign is to create awareness of the ozone pollution in Colorado and encourage a change in consumer behavior since the Front Range and Denver Metro does not currently meet the federal standards set by the U.S. Environmental Protection Agency. As we are heading into the most critical time for air pollution (Summer), we wanted to share some simple steps everyone can take to help.
At Explore, we like to think creatively in terms of our media plans, but why stop when you leave the office? Everyone can be creative throughout their day and help the environment. One of the biggest challenges living in a commuter market is the amount of car trips we take each day, whether it’s to work and back, errands, filling up for gas, etc. Why not be creative and figure out how to do all your errands within one trip? It saves you time and creates less pollution, especially if you can keep the time in-between stops less than 30 minutes (keeps your engine warm and reduces the amount of pollution). RAQC created this video to show the difference in pollution from taking one long trip verses numerous trips.
Explore is also a firm believer in traditional mass media; one of those tactics being transit advertising (e.g. buses, lightrail, trolleys, etc.). It’s an amazing way to get your message in the market and (drumroll please) if you use it in your daily routine, can help eliminate pollution. While this is not rocket science, it is important to think about as you plan your activities. Living in the suburbs of Denver, it’s not an ideal solution, but can be a great alternate transportation if you think ahead. I personally love to use it when going downtown for events (e.g. concerts, sporting events, etc.), but it does take a little extra time and planning. On the other hand, it is much cheaper than the $20+ parking fees for events.
These are just two of the easiest steps you can do to help make an impact. RAQC has more simple steps you can take here, so take some time and do a little research next time you step outside so we can keep Colorado beautiful!