Thrilled to announce that Sarah Chapin has been promoted to Media Director at Explore Communications! Read More

August 17, 2018
By Sarah Chapin

Subway and train station takeovers are not a new phenomenon and certainly a tool we have used many times to target specific neighborhoods where our target audience is located.

However, this “organic” takeover to honor Aretha Franklin showcases the power these placements can have. It is also a sweet tribute to a woman whose talent clearly resonated with many people.


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