In an increasingly digital world, there is something to be admired about the resilience of Out-of-Home (OOH) campaigns. To be something so dynamically simple yet powerful; to have a message that is so brief yet enduring. Whether it be billboards, bus tails, or posters – we believe in it. But mastering the art of OOH creative doesn’t always come easy because when it comes to OOH you only get a few words, so you better make it count. This is something that State Departments of Transportation do very well….
Here at Explore, we were lucky enough to work with CDOT for 14 years, and let me tell you, their one-liners on the state-owned digital signs were traffic stopping (see what I did there?). But it looks like Colorado isn’t the only State Transportation Department that has mastered the one-liner game. Check out this article on some of the best highway safety sign messages – they are witty, attention grabbing and making a big impact.