Weber Stephen Company

Weber is the number one grill company in the world. We have worked with them over ten years and the primary objective is to support the brand and maintain their strong overall brand awareness. The results? When we run advertising, we have pre and post research data showing increased brand awareness.

When Weber launched the new product Weber Q (an electric grill that can be used on balconies of condos and apartment buildings), it was targeted to a new market – vertical living. Many high rise dwellers are prohibited from have a gas or charcoal grill on their balcony or patio. The Weber Q solves that problem. We launched this product in many big cities across the country and leveraged the vertical living with media that caters to that lifestyle. For example, a wallscape that is shaped like a tall building and advertising in dry cleaners which are staples of big city living.