Nickelodeon Valuable Player

Testimonials

Partnering with Explore has served us very well over the years as our relationship with their team has grown along with our trust in them to deliver very well thought out strategies and result-oriented media campaigns that align with our organizational goals. They are great listeners and act truly as a part of our organizational team while having our backs and supporting all of our needs throughout the year. Additionally, Mindy, Sarah, and Nicole are always very proactive and participate in conversations and creative development with our internal team and our creative agency at key times throughout the year. They are truly all-in when it comes to supporting us and our media execution, and we appreciate them greatly for all of their hard work. Their passion, expertise, and willingness to immerse themselves in our business and make us better marketers through their knowledge is unmatched and greatly appreciated.

Premier Members Credit Union

While we have experienced many successes, it's what is behind Explore Communications that is most influential. Explore has the expertise, experience and knowledge of a large agency with the dedication, determination, responsiveness and character of a true partner. The depth of their relationships with local media has assisted us in reaching and exceeding our attendance goals year over year for the Denver Home Show. Explore Communications offers invaluable industry insights and strong media recommendations that become even more valuable as the landscape of media and consumption of it continues to change and evolve. Explore Communications' personal attention is the driving force behind achieving the results experienced. With an approach that is both collaborative and supportive, they cultivate a campaign built from a deep understanding of your target audience. And then pair that with their superior expertise and knowledge of the local media to resonate within the market, all with your goals at the forefront.

Marketplace Events - The Denver Home Show

Explore has become an extension of our team and a part of our work-family. They treat our account as if it was their own business, they understand and speak our jargon and they immerse themselves in our community so they truly understand how to approach our customer. They are consummate professionals and come to the table with creativity, passion and ideas that produce results. Mindy and Sarah are a dynamic team that we have fun working with, but more importantly, they lead us and make us better by being the experts in their field. We can’t say enough positive things about Explore Communications!

Cherry Creek North Business Improvement District

I’ve partnered with Becky and the Explore Communications team for over five years now and can say without a doubt that the professionalism, creativity and dedication of this team is unmatched by other agencies. Throughout our partnership, Explore has navigated challenges with us—be it tight timelines, limited resources, etc.—to create successful media campaigns in Denver and across the U.S. I couldn’t imagine working with a better or more capable team!

Daniels College of Business

Mindy Gantner and I have crossed career paths several times over the past two decades. I trust her judgement and recommendations with no hesitation. She brings a level of knowledge and expertise to media buying that is top notch. She introduced me to her team at Explore that holds her same high standards for performance and professionalism. It's been an extremely beneficial partnership for Downtown Boulder and I'd highly recommend the Explore Communications team to anyone looking for the best in media planning and buying services.

Downtown Boulder

I have been working with Explore Communications for nearly two years for a variety of our field and national media needs. Mindy, Cassie and their team have been one of the best agency partners I have ever worked with. They are incredibly responsive, flexible, and understanding of our varying needs. They are true experts in the media world who are thoughtful in their approach, process and reporting. We have utilized Explore Communications in both patient facing and business facing campaigns, and they have created innovative campaigns to reach whatever target we have thrown at them. And they are incredibly friendly and approachable. They are a true pleasure to work with. Explore Communications is a wonderful agency partner and I highly recommend them.

DaVita

I’ve had the pleasure of working with Explore Communications twice now in my career. Both times, they’ve produced phenomenal, and measurable, results in very different product categories. Brett and Mindy are true experts in their field. Explore Communications attracts the best talent in the business and I always know that I will be working with a great team on any project.

CollegeInvest

Explore is very focused and conscientious when they determine how best to apply the Colorado Wine Board's limited advertising budget. They are determined to get us the best placements for the best impact while staying within our budget. They are willing to consider our requests and suggestions and work within our crazy budgeting issues. Plus they are a delight to work with. Kudos!

Colorado Wine Industry Development Board

When the integrated marketing and recruitment team at the University of Northern Colorado needed expert counsel in media planning and buying, and a good dose of creative thinking, it found it in Explore. Becky, Mindy, and Rachael are generous with their time and expertise, helping us build and deploy sophisticated state-wide campaigns in support of our undergraduate, graduate and Extended Campus recruitment goals while elevating awareness of UNC overall. In Explore we’ve got a partner we can (and do) rely on.

University of Northern Colorado

Nickelodeon Valuable Player

January 21, 2021

By Brett Grischo

Last year’s SuperBowl happened a month or so before the United States got serious about COVID. Little did we know that would be the last major sports championship in the world as we formerly knew it. No more huge crowds in-stadium and no more big parties at home with friends and seven-layer dips and chili and beer and square pools and jello shots and stolen tigers and fire engines and everything else typical of a SuperBowl viewing bashorama.

SuperBowl LV (55 to you roman-challenged folk) is upon us and its sure to be unlike any other. About the only thing that feels the same is the upcoming 17^th annual Puppy Bowl over on Animal Planet. Puppies are cute, especially in pandemics. Maybe the ad prices are familiar too as CBS has been getting $5.5 million for a thirty second spot in the SB (as of today, they are not sold out).

There are still two conference championship games and a couple weeks to get through until the Big Game on February 7^th. Events leading up to SB55 indicate a truly wacky year in the NFL. Case in point would be my favorite team, the Chicago Bear’s hasty and expected exit from the first round of the playoffs.

The Bears are such a joke that their game was simulcast on Nickelodeon. Touchdowns were accompanied by slime graphics and Mitch Trubisky ‘won’ the NVP; that’s Nickelodeon Valuable Player to you cartoon channel challenged folk. This seems cool if you don’t know much about football. In reality, it was a mockery since the Bears got destroyed in the game and Trubisky didn’t play well at all. I doubt Nickelodeon even tried to give him the award.

Craziness abounded this football season with players out for COVID protocols. At one point, the Denver Broncos had to play with zero quarterbacks activated due to COVID. But the NFL powered on, which doesn’t make sense to the health conscious but sure makes cents to owners and the establishment.

Viewership has been as strong as ever and ad dollars came flying in all season long. In fact, the NFL granted networks an extra 90 seconds of spots during the playoffs so they could rake in even more dollars. More ad slots and expanding coverage to children’s networks and streaming services has created more reach and new revenue channels. Smart thinking, NFL.

We still haven’t had a client from Explore run an ad in the SuperBowl. We’ve had a few ask us to investigate though and even that was exciting. But alas, the dollars are hard to justify when you aren’t Coke, Pepsi (neither of which are running the SB this year), Budweiser or an insurance company with deep pockets.

So, we will look forward to watching on TV again, socially distanced and jello shots done via Zoom. Thank goodness for DVRs so we can take bathroom breaks since commercial breaks are often more interesting than the game. Since my team and clients are out, I’m rooting for the Bills and some more hilarious Progressive spots, whether they are from the Baker Mayfield sagas or better yet, the guy training people to not turn into their parents.

Advertising

Leave a Reply Cancel reply